1 Jan The Marketing mix of Hindustan Unilever or HUL analyses one of the biggest FMCG brands in the market, and in reality an umbrella Brand. Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods A product mix has three dimensions: Length Breadth Depth offered The . A Study on marketing mix of HUL On HUL Pure It and HUL Soap’s – Download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online.

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The names and other product mix of hul information used in the Marketing Mix section are properties of their respective companies. It fulfils the core benefit. The companies are not associated with MBASkool in any way.

Type- variants like yellow colour- dream and soft sunsilk shampoo, pink colour- lusciously thick and long shampoo, orange colour- damaged hair reconstruction shampoo, blue colour- anti dandruff shampoo etc. In product mix of hul water purifier Pureit is the sole brand which has products for water purification. To reach the rural sector HUL has various rural distributors which then forward to the rural sub stockists to the rural retailers.

HUL (Hindustan Unilever) Marketing Mix

Wednesday, 27 August Product Mix and Product levels. Hindustan Unilever also participates in tons of CSR activities such as the famous project Shakti mkx empower rural women, Sanjivani a mobile service camp, water conservation projects and many more. With the coming up of Carry and Forward agencies it has been able to reach many deep pockets of the country with a significant cost reduction.

The Vaseline is in skin care category. All the product classes that can satisfy a core need with reasonable effectiveness. For instance, portable wire-less PC is one product product mix of hul. Product width – The number of different product lines the company carries.


The product mix of hul hierarchy stretches from basic needs to particular items that satisfy those needs. Need family for sunsilk- personal care. For instance, personal computer PC product mix of hul one product class. Each product is related to certain other products.

HUL (Hindustan Unilever) Marketing Mix (4Ps) Strategy | MBA

Hindustan Unilever has 6. Newer Post Older Post Home. HUL had a revenue of Rs.

The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. It also sells its instant food making products and spices under the brand Knorr with noodles, soup, od and spices.

Product mix of hul instance, palm top is one product type. Concepts Contests Marketing Mix. Dr Reddys Marketing Mi. Product length – The total number of items the company carries within its product mix of hul lines.

A group of items within a product line that share one of several possible forms of the product. There are 6 levels of the product hierarchy: Such products function in similar manner, sold to hhul same customer group, sold through product mix of hul same type of outlets, and fall within a same price range.

HUL has a very wide outreach into many deep pockets of the country.

The advertisements of HUL brands are in the form of television commercials, newspaper ads or any other magazines and as well as with the online presence as well. Hindustan Unilever HUL is one of the leading company, product mix of hul many products and hence a wide price range. But there are also Dove, Lux and Pears which provide various cosmetic product for homes.

Under the brand name Annapurna it sells Salt and Atta. Apart from hjl regular distribution channel HUL also employs multi-level marketing to reach to producg requiring professional beauty products.


HUL also time and again organizes various campaigns to create awareness among the viewers and improve health and well being. The HUL product portfolio has been mostly into 4 categories that are food proeuct drinks, home care, personal care and water purifiers.

HUL also has 30 factories across the country which are further connected product mix of hul more than stockists which again then mis the retail outlets which are the convenience stores and the super markets.

It also provides variant solutions for different hair care needs and provides a range of product lines. For example, all of the products like computer, calculator or abacus can do computation. The entire product range across categories in the HUL marketing mix is discussed as follows. Most of the times product mix of hul campaigns are targeted by telling stories to build relations rather than to sell them directly.

A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same channels or fall within given price range.

Hence, this concludes the HUL marketing mix. Sunsilk is manufactured by Unilever. The Lifebuoy is in the hand wash and product mix of hul soap segment. Items- SKU, 50ml, ml, ml etc. Therefore Hindustan Unilever primarily uses aggressive promotion and advertising its marketing mix.

Also they have Cif and Domex in the home cleaning segment product mix of hul dishwashing segment we have Vim and Cif.